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As the saying goes, necessity is the mother of invention. Few years back when I was making my home, my head was bursting with a zillion ideas but then I realized that what I had in mind was either unavailable or unaffordable. It started with something as simple as coasters. My ever supportive better half sowed the seed in my head and then I wrote my own story.
Founder & Creative Director, Shaakh
Shaakh which means an offshoot, was born in 2015 as a branch of my husband’s business in the heart of Amritsar. I took this leap of faith because he was the wind beneath my wings. I had no formal training,no idea of e-commerce, but I had an eye for detail and a flair for designing which eventually became the backbone of the brand. Journeys are as worthy as your destination. Things somehow fall in place and it’s all about connecting the dots.
There is a mystical connection between man and nature. Botanicals were my muse. Indian inspiration need not be over the top or flashy. I did not want to compromise on simplicity or the whimsy. I wanted to work on everyday products that had a timeless charm and could be used anywhere in the world. Slow life, old world charm, alfresco vibes, pastels, tropicals, chevron, roses, elephants…..I wanted it all. All my products be it tableware, wall decor, cushions, wallpapers, or platters are thoughtfully designed and painfully executed.
Our products will uplift your mood and add a distinctive character to your space. In these stressful times when we are spending more time hunkering down in our homes it’s all the more important for us to adopt a slow life and bring reverence to our homes. Create our own havens and make our own fairytales. I promise you, every product of ours has an ‘add to the cart appeal. Do check out.